Recent Articles

 

4 Easy Ways to Improve Your Seo for Ranking in Lynchburg, Va

Written by Eric Dalton on Thursday, October 13, 2011 3:19pm

There are a few simple things that you can do to improve your local SEO in Lynchburg or any local market. 1. Add a blog to your website. Make sure that when you blog, your titles are informative and appropriate to what you are writing about. Search engines are looking for the best content to offer their users, so tell the search engine that you have what they want! Make sure your content matches your title, be informative, and offer great content on...

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Online Advertising: 8 Steps to Improve your Brand Awareness Locally

Written by Cody Dalton on Tuesday, September 27, 2011 3:19pm

Step 1: Get a Website. In order to even HAVE an online presence you must first purchase and set up a website. This is the foundation of our advertising plan and is a MUST for every business small to large. Try to purchase a website with your service in the title. Example: Instead of "GeorgeAllanAssociates.com" for your website try something like "LynchburgLawFirm.com". Step 2: Optimize your website. Your website should be optimized...

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Marketing in Lynchburg: a Small City With Big Marketing Potential

Written by Cody Dalton on Friday, September 23, 2011 10:08am

Here at Publicite Marketing we are always exploring new ways of presenting our client's products to customers in Lynchburg, Virginia. We try to base all of our decisions on DATA about the customer and about lynchburg. Here are some things we have found: Advertising in Lynchburg is about people In a small town, it's important to know your customer. You can do all the research on what 18-24 year olds buy and this will help you. However, knowing what 18-2...

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The Future of Business Advertising: Local Search Engine Optimization

Written by Cody Dalton on Thursday, September 1, 2011 2:31pm

So what is local search engine optimization? Well in a few words, it is optimizing your website for your local metro city. We are located in Lynchburg, Virginia and if we were doing business anywhere else, our tactics would be very different. We know Lynchburg, thus we can optimize our clients websites to attract Lynchburg business. Why Local Matters If you have done any traveling, you know that every city has it's own unique language and culture. People...

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How Effective Is Commercial Radio Advertising? Cost vs Benefit Study

Written by Cody Dalton on Tuesday, August 9, 2011 3:07pm

Overview Recently, we at Publicite Marketing decided to give radio advertising a try. We received positive results. Our web traffic increased and we garnered several leads. The more time we had to explain our services, the higher the traffic to our website. Radio Network: 105.9 WLNI, Centennial Broadcasting Target Audience: Lynchburg, VA, Adults 25-54, 50 miles in all directions. Programming: The Morning Line, Glenn Beck, Rush Limbaugh, Glenn Beck an...

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